Leading Change Through Tribes: Seth Godin on TED

By Taj Moore of the Denver Abundance League

I just finished watching a wonderful TED Talk by Seth Godin about making change in the world. It was stirring to hear this because it felt like he was speaking right to me about our very own Abundance League.

Seth Godin: Why tribes, not money or factories, will change the world

The idea Godin proffers about making change is not the old model of “build a big factory and make change,” or “get a big enough mouthpiece in media and make change”; the model he describes is “leading and connecting people with ideas” through something he calls “tribes.” You don’t have to invent the idea, just organize the people around it. You don’t need everyone, just the few people who believe and are passionate.

“Find something worth changing and assemble tribes that assemble tribes that spread the idea … and it becomes something bigger than ourselves: it becomes a movement.”

Seth Godin’s Defition of Leaders:

• challenge the status quo
• build a culture (shared vocabulary, gestures, ideas)
• have curiosity about the people in the tribe and connect them to each other
• commit to the cause, the tribe, the people that are there

And finally …

• “you don’t need charisma to be a leader, being a leader gives you charisma.”